Liebermania LLC is a creative & production services studio founded and operated by artist and entrepreneur Tom Lieberman. Liebermania helps its clients tell the stories, and sing the songs, that are woven into their brands and organizations.
General Mills turned to Tom Lieberman to develop a special 60-second holiday commercial using existing animation of its beloved equity character, the Pillsbury Doughboy. After mining the ENTIRE canon of Doughboy animation, Tom conceived and pitched, “The Nose Knows.” The spot premiered in a special General Mills-branded segment of the Macy’s Thanksgiving Day Parade telecast, and was an immediate hit, with Adweek Magazine naming it the “Best Retail Holiday Spot” of the season.
Humdinger Pictures turned to Liebermania to help conceive, package, pitch and produce a far-reaching documentary that tells the stories of indigenous activists making significant improvements in their own communities on 3 continents. Tom Lieberman was instrumental in securing project funding from global relief organization Compassion International, and also served as field producer on shoots throughout Honduras and Sulawesi, Indonesia, (where he was given the nickname, “Shady,” by sweltering locals finding relief in his shadow).
Writer and director Ali Selim invited long-time collaborator Tom Lieberman to help him develop his feature film debut, Sweet Land. The film, co-produced with featured player Alan Cumming, is rich with period detail set in multiple historical contexts, creating a considerable challenge for a low-budget independent film. Even so, Sweet Land received many honors, including the Film Independent Spirit Award for Best First Feature, and placement on the annual “Top 10” lists of numerous publications, including The Los Angeles Times, The Village Voice and Entertainment Weekly
Tom Lieberman has enjoyed many years of collaboration with NEA Jazz Legend Delfeayo Marsalis, helping him develop original musical theater productions for his New Orleans-based Uptown Music Theater. Drawing inspiration from folklore, history, literature, and the distinctive landmarks and cultural traditions of New Orleans, UMT uses the dramatic arts to expose children and adults to meaningful stories that touch their hearts and minds.
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Liebermania is proud to provide creative and/or production services
on behalf of some of the world’s best brands, organizations, and people.