Disney Channel was looking to develop a live promotional tour for their popular program, Bear In the Big Blue House, produced by the Jim Henson Company, and starring a seven-foot-tall gentle and affable Bear and his menagerie of friends.
Tom Lieberman played a key role in adapting this television show into a convincing live theatrical experience, supervising all aspects of script development, voice recording, video shoots, and scenic development. He also served an active role in company management, rehearsals, booking and operations. The initial tour was a huge success that led Henson and Disney to launch many more years of live theatrical touring attractions with VEE.