“Smart Glass”

Tom Lieberman teamed with long-time collaborator, director Ali Selim, to produce a package of TV spots for Coca-Cola. From the ridiculous to the sublime, this package included a broad range of concepts and imagery, from elaborate and stylish studio set-ups, to man-on-the-street interviews, and oddball  situational humor. Coke had recently decentralized its advertising from a longtime single agency relationship and this package of spots was an integral part of their “new wave.”