“Spinning Yarns”

Thread Connected Content connects ideas, people and brands. But what are the connections that tell the Thread story? The Thread team invited Tom Lieberman to participate in their Artists in Residence series, to create a piece of art that reflects on the people and stories of Thread, itself. Tom led the company in a group identity activity that included a discussion of specific objects of significance from each participant. The objects and stories were then distilled into an original song about the power of things and how we define ourselves through the stories they carry.