Chicago-based Event360, a pre-eminent producer of multi-day, logistic-intensive events, has produced events for the Susan G. Komen Foundation for many years, and their Komen 3-Day event was in need of a creative overhaul and fresh thinking. Event 360 turned to Tom Lieberman to provide a new perspective for the event’s Opening and Closing Ceremonies – both critical tone-setting opportunities for this emotional and cathartic journey of healing. Working with Komen and the Event360 team, Tom helped to reposition the Komen brand and event messaging, and to create traditions that will last for years and span generations. The video below, produced by Komen, captures the essence of this dynamic and meaningful experience.
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