“The Nose Knows”

General Mills turned to Tom Lieberman to develop a special 60-second holiday commercial using existing animation of its beloved equity character, the Pillsbury Doughboy. After mining the ENTIRE canon of Doughboy animation, Tom conceived and pitched, “The Nose Knows”. The spot premiered in a special General Mills-branded segment of the Macy’s Thanksgiving Day Parade telecast, and was an immediate hit, with Adweek Magazine naming it the “Best Retail Holiday Spot” of the season.